As India Inc. gears up to adopt Ind AS, companies need to start considering ways and means of engaging in communication with external stakeholders such as investors, analysts and shareholders to guide them with the Ind AS transition journey. Changes in accounting are likely to result in a change in the measurement and presentation of results, which may be difficult for the market to comprehend. This may affect investors’ perception, market capitalisation, multiples, valuations, analysts’ investment ratings and recommendations of the company. The way forward is to communicate frequently with investors, analysts and other stakeholders on the Ind AS transition journey of a company and its various impacts. KPMG in India in association with BSE Ltd. and the Investor Relations Society had recently organized a discussion on this topic among various industry experts. The key discussions comprised: a) Ind AS convergence in India b) Adjustments resulting from Ind AS transition- Key Impact areas c) Learnings from investor communication practices globally on transitioning to IFRS d) Ind AS - Role of Investor Relations Experts like Sai Venkateshwaran,(Partner and Head Accounting Advisory Services, KPMG in India), Karan Marwah,(Partner Capital Markets, KPMG in India) had deliberated on Ind AS with professionals from India Inc.